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Hill's Science Diet Science Diet
Hill's Ideal Balance Ideal Balance
Hill's Prescription Diet Prescription Diet
Hill's Healthy Advantage

Kitten Kitten
Adult 1+ Adult 1+
Mature <br/>Adult 7+
Adult 7+
Senior 11+ Senior 11+

Puppy Puppy
Adult 1+ Adult 1+
Mature <br/>Adult 7+
Adult 7+
Senior 11+
Senior 11+

Grain Free


By Health Conditon

Natural Chicken & Brown Rice Recipe Mature Adult - Dry

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Hill's® Ideal Balance™
Natural Chicken & Brown Rice Recipe Mature Adult

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Hill's® Ideal Balance™ Natural Chicken & Brown Rice Recipe Mature Adult dog food provides natural ingredients perfectly balanced for mature adult dogs.

  • Fresh chicken #1 provides lean protein to help keep slim and trim
  • Brown rice with natural fiber for healthy digestion
  • Omega 3 & 6 fatty acids improve skin and coat, guaranteed or your money back
  • No corn, no wheat, & no soy plus no artificial colors, flavors or preservatives

Where To Buy

Key Benefits

Recommended For:

Mature adult dogs age 7+ years

Not Recommended For:

Puppies, pregnant or nursing dogs, or adult dogs age 1-6 years.

BenefitNutrientHow It Helps
Lean muscleHigh-quality proteinHigh-quality chicken protein to help keep slim and trim.
EnergyVitamins & mineralsVegetables provide vitamins and minerals to keep playing longer.
Immune system healthVitamin CApples supply vitamin C to boost natural defenses.
Healthy digestionNatural fiberBrown rice with natural fiber for healthy digestion and happy tummies.
Healthy skin & coatOmega 3 & 6 fatty acidsContains omega 3 and 6 fatty acids to improve skin and coat, guaranteed or your money back.
Bladder healthAntioxidantsCranberries provide antioxidants that promote bladder health.

Additional Info

Healthy choices matter, for both you and your pet. For more than 70 years, Hill's has been advancing knowledge of how to keep pets their healthiest. That means great-tasting, nutritious food with natural ingredients that helps your dog live a long, happy life.

We make every bag of our dry dog and cat food in our own U.S. facilities with highest quality natural ingredients from North America and Europe.

By choosing a Hill's product, you help us provide food to shelter pets 365 days a year.
Learn more at

Other Products to Consider

Hill's® Ideal Balance™ is available in a wide variety of foods for your dog's unique needs. Canned dog food is available from Ideal Balance™ in several flavors such as delicious Adult Roasted Turkey & Vegetables that your dog will love!

Feeding Guide

Daily Feeding Guide:


  • Adjust feeding amounts as necessary to maintain optimal weight. If you are unsure, ask your veterinarian.
  • New to this food? Mix increasing amounts of your pet's new food with decreasing amounts of the old food over a 7-day period.
  • Keep fresh water available at all times!
  • Your pet's nutritional needs may change as they age. Ask your vet at every checkup.
  • To prevent suffocation, keep this bag out of the reach of pets and children.

Mature Adult

Weight of DogAmount per Day
5 lb (2,3 kg) 3/8 cup (40 g) - 1/2 cup (50 g)
10 lb (4,5 kg) 2/3 cup (70 g) - 1 cup (100 g)
20 lb (9,1 kg)1 1/4 cups (130 g) - 1 2/3 cups (170 g)
40 lb (18 kg)2 cups (205 g) - 2 2/3 cups (270 g)
60 lb (27 kg)2 2/3 cups (270 g) - 3 2/3 cups (375 g)
80 lb (36 kg)3 1/4 cups (330 g) - 4 1/2 cups (460 g)
100 lb (45 kg)3 3/4 cups (385 g) - 5 1/3 cups (545 g)

Average Nutrient and Caloric Contents

Dry 3604 kcal/kg (369 kcal/per cup²)

Dry Matter1
Carbohydrate (NFE)57.0
Vitamin C162 mg/kg
Vitamin E599 IU/kg
Omega-3 Fatty Acids Total0.47
Omega-6 Fatty Acids Total3.13


1The nutrient in the product after moisture is removed. It is used to make direct comparisons of nutrient profiles of products with differing moisture contents.
†An eight fluid oz. measuring cup of Natural Chicken & Brown Rice Recipe Mature Adult contains 4 oz. by weight.


Chicken, Brown Rice, Whole Grain Oats, Whole Grain Barley, Brewers Rice, Yellow Peas, Chicken Fat, Chicken Meal, Dried Beet Pulp, Chicken Liver Flavor, Lactic Acid, Flaxseed, Vegetable & fruit blend (Green Peas, Apples, Cranberries, Carrots, Broccoli), Potassium Chloride, Calcium Carbonate, Iodized Salt, Choline Chloride, vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of vitamin C), Niacin Supplement, Thiamine Mononitrate, Vitamin A Supplement, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin D3 Supplement), Taurine, minerals (Ferrous Sulfate, Zinc Oxide, Copper Sulfate, Manganous Oxide, Calcium Iodate, Sodium Selenite), Mixed Tocopherols for freshness, Phosphoric Acid, Beta-Carotene, Natural Flavors.

Natural Chicken & Brown Rice Recipe Mature Adult ib canine senior 052742227818,052742227801,052742227900,052742304908

Rated 5 out of 5 by from My dog devours it and he's typically a picky eater! I just started my dog "Tenn" an 8 year old Great Pyrenees/St. Bernard, on Hill's Ideal Balance Natural Chicken & Brown Rice Recipe Mature Adult. We had been using a particular brand out in the hill country and was unable to find it in the city. I did a little research. I was looking for the most nutritional value my money can buy. I read many labels regarding ingredients and found for the nutritional quality my Tenn needs and value I found in the Hill's Ideal Balance Natural Chicken & Brown Rice Recipe Mature Adult brand simply couldn't be beat. Tenn is typically a very picky eater yet he was loving the taste of Hill's Ideal Balance Natural Chicken & Brown Rice Recipe Mature Adult. BONUS!
Date published: 2013-09-11
Rated 5 out of 5 by from A Perfectly Named Product... Our Standard Poodle was on Science Diet Nature's Best for years. Ideal Balance replaced this product. Our pet is almost 11 years old now and is still going strong. We attribute this to the food that he eats. Whenever he's out running and frolicking many people are quite surprised when they find out his age, for he certainly acts much younger. We like the fact that this product is a healthy choice and benefits digestion, lean muscle, the immune system as well as aiding in a healthy coat & skin. By keeping active and having healthy enjoyable meals we hope to have him with us for many more years.
Date published: 2013-07-02
Rated 5 out of 5 by from My picky eater loves this food! I always search for dog foods that are natural and don't contain questionable items, such as by-products. One of my dogs will eat anything, but my sweet girl is super picky. With other foods (even high end foods), she'll pick out the pieces she wants and leave the rest. I've tried everything for her - adding wet food, veggies, broth, oils, you name it. With Ideal Balance Natural, she just chows down. Makes me so happy to finally have found a food that she loves and actually is good for her too! I highly recommend this food!
Date published: 2013-09-26
Rated 5 out of 5 by from My dogs LOVES Ideal Balance When Science Diet changed their formula recently my picky eater was not happy with her Active Longevity Small Bites. I was concerned and called Hill's, still not sure what to do. So I tried Ideal Balance, my picky eater loved it! I had to watch not to over feed her, which was never a problem. I feel good giving it to her because I know it is good for her. She is 10 years old, she is a small dog and has always been a picky eater. She has always eaten Hills Science Diet, now she enjoys Ideal Balance, we are both very happy!
Date published: 2013-11-03
Rated 5 out of 5 by from My dog is able to digest without problems I have a boxer with a sensitive stomach. The food she was eating had a formula change that did not agree with her. I tried the Ideal balance because it was similar to what she had been eating. She has done very well on this product and I am sure she is getting the proper nutrition that she need. I am pleased with this food. I have been using it now for about two and a half months with good results. My only complaint is that it is only available in 4 pound bags or 40 pound bags. I have to buy 4 of the 4 pound bags to get the amount I need. I can not lift the 40 pound bag nor do I have a place to store that big a bag. WHY NO 15 POUND BAGS, PLEASE PACKAGE IN 15 POUND BAGS , that would be helpful Thank you, my dog likes this food too!
Date published: 2013-06-29
Rated 5 out of 5 by from Love your dry food I recently switched my 10 year Boston Terrier to your Ideal Balance Natural Chicken and Brown Rice Formula (Mature) and I must say, the transition was easy. She's been a very picky eater, along with allergies, so I was reluctant to change her food at this stage, but she eats the minute I fill her bowl, and the natural formula seems to have helped her skin allergies. Thank you - and wish I did this sooner!
Date published: 2014-04-05
Rated 5 out of 5 by from Natural That's the word I look for when feeding my 12 year old Chihuahua Terrier mix. She is very special to us and we want her to live a long and healthy life. That's why I would never feed her the cheap, nothing but filler, dog food. She loves chicken so I look for that as the first ingredient. Rice is great, it's a grain so Natural Chicken and Rice is my choice. She loves the taste which is a plus.
Date published: 2013-07-04
Rated 5 out of 5 by from Palatable for picky seniors Ideal Balance Mature is an awesome food for seniors whose tastes have changed. The kibbles are easy to chew and the picky eaters even dive in for a taste! I love the ingredient selection and the evidence shows within the haircoat and the energy of my senior! He thinks he is 6 months old again even though he Is 13! I am so thankful that thid diet is available after trying so many different diets. Thsnk you Hills once again you rock
Date published: 2013-12-20
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